---
title: The about page
summary: Tell your store's story with the about page's sections, and choose the ones that fit your store.
url: https://lanternwp.com/docs/about-page
updated: 2026-10-14
---

# The about page

The about page is made of sections, each a pattern of ordinary blocks: the story with the page's title, values, figures, a quote and more. A small studio might tell its story in chapters, a specialist shop show how it tests what it sells, a chain of stores show its services and where to find it. Pick the sections that fit your store and put them in any order.

## Start a page

1. Go to **Pages → Add Page**.
2. In the block inserter, choose **Patterns** and insert **About page**: the story, three values, figures, the founders' quote and links to the shop, contact and shipping pages.
3. In the page's settings, choose the **Page without title** template. The story holds the page's title, so the template shows no other.
4. Change the text, replace the coloured tiles with your own images, and select **Save**.

## Add or change sections

Select a section to change its text, images and links. To move a section, select it and use the arrows in its toolbar. To add one, open the block inserter, choose **Patterns** and pick one:

| Pattern | What it shows |
| --- | --- |
| **About: story** | The page's title and opening lines, then a wide picture. |
| **About: chapters** | Chapters of your story, each a picture beside a heading and a few lines; the pictures change sides. |
| **About: values** | Three numbered values in columns. |
| **About: how we work** | How you work in numbered steps, each with a figure such as "30 days". Add a Cover block after the introduction to show a picture beside it. |
| **About: figures** | A band with four figures, each a large number over a short label. |
| **About: founders' quote** | A portrait beside a quote, on a panel. |
| **About: where to next** | Tiles that end the page: the shop first, then your contact and shipping pages. A tile is left out when your store does not have its page. |

Sections from other pages fit here too: **Contact: help shortcuts** for your services, **Contact: visit us** for your shop and its opening hours, **Home: product row** for products you pick, **Home: brands** and **Home: journal**.