---
title: Store name, logo and icon
summary: Set the name, logo and site icon the header and browsers show.
url: https://lanternwp.com/docs/store-name-and-logo
updated: 2026-10-08
---

# Store name, logo and icon

The header shows your store's name and logo, and browsers show its site icon in tabs and bookmarks. **Appearance → LanternWP** marks this step done once the site has a logo.

## On WordPress 7.1 and later

1. Go to **Appearance → LanternWP** and select **Edit the site identity**, or open **Appearance → Editor** and its site identity screen.
2. Set the site title, tagline, logo and site icon, then save.

## On WordPress 7.0

1. Go to **Settings → General** to change the **Site Title** and **Tagline**, then select **Save Changes**.
2. Go to **Appearance → Editor**, open the header and select its logo (the Site Logo block) to upload or replace the logo.

Importing a demo sets the demo's own name, tagline and logo ([Import a demo store](import-a-demo.md)); change them afterwards the same way.